About this course
Digital Marketing for Business is a practical beginner-level course designed for entrepreneurs, small business owners, marketers, freelancers, content creators and professionals who want to promote products, services or personal brands online. It introduces the essential principles of digital marketing and shows learners how to approach online promotion strategically rather than relying on random posting.
Learners explore how to identify and understand target customers, set measurable marketing objectives, select appropriate digital channels and create content suited to different audiences and platforms. The course also introduces social media marketing, search, email marketing, organic and paid promotion, brand positioning and the customer journey.
The course combines strategic thinking with practical application using realistic business situations and accessible digital tools. Learners examine content planning, customer acquisition, conversion principles, marketing analytics and responsible digital marketing practices.
By the end of the course, learners should be able to develop a basic digital marketing plan, create appropriate online content, select effective ways to reach potential customers and use performance data to improve future marketing activities.
Learners explore how to identify and understand target customers, set measurable marketing objectives, select appropriate digital channels and create content suited to different audiences and platforms. The course also introduces social media marketing, search, email marketing, organic and paid promotion, brand positioning and the customer journey.
The course combines strategic thinking with practical application using realistic business situations and accessible digital tools. Learners examine content planning, customer acquisition, conversion principles, marketing analytics and responsible digital marketing practices.
By the end of the course, learners should be able to develop a basic digital marketing plan, create appropriate online content, select effective ways to reach potential customers and use performance data to improve future marketing activities.
Course curriculum
Module 1
Digital Marketing Foundations
1.1
Understanding the Digital Marketing Ecosystem
12 min
1.2
Customers, Audiences and Buyer Needs
12 min
1.3
Marketing Objectives, Value and Positioning
9 min
Module 2
Strategy and Customer Journey Planning
2.1
Building a Practical Digital Marketing Strategy
11 min
2.2
Mapping the Customer Journey and Conversion Path
13 min
2.3
Choosing Channels and Planning Campaigns
9 min
Module 3
Content Creation and Social Media Marketing
3.1
Content Strategy and Content Planning
10 min
3.2
Writing and Designing Engaging Marketing Content
11 min
3.3
Social Media Community and Brand Management
11 min
Module 4
Search, Email and Paid Promotion
4.1
Search Marketing and Search Engine Optimisation Basics
10 min
4.2
Email Marketing and Relationship Building
11 min
4.3
Paid Digital Advertising and Campaign Setup
10 min
Module 5
Measurement, Optimisation and Responsible Practice
5.1
Digital Marketing Metrics and Analytics
13 min
5.2
Testing, Optimisation and Marketing Improvement
13 min
5.3
Ethical, Safe and Sustainable Digital Marketing
8 min
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